Collection Strategy & Product Direction
Brand and product positioning, collection strategy, range architecture, seasonal direction, colour, materials, silhouettes and assortment balance.

We help fashion brands and retailers define a clear collection direction and make product decisions that reflect the brand, meet customer needs and make commercial sense.
We can lead the collection process or work alongside your existing team, across a full collection or a specific stage.
Start a projectWe can lead the full process or work with your existing design, buying, merchandising, brand, communication, sourcing and manufacturing teams.

Brand and product positioning, collection strategy, range architecture, seasonal direction, colour, materials, silhouettes and assortment balance.
Design direction and execution, product editing, technical drawings and tech packs, fittings, supplier communication and sample development—from first concept to final sample.
Campaign creative direction, collection imagery, art direction, styling and casting; concepts for launches, showrooms, collection presentations and visual merchandising. We extend the collection’s creative intent across the way it is presented, communicated and experienced, directing specialist collaborators where required.
We agree what needs to be done, who is responsible and when decisions are needed. We share progress, communicate openly and solve problems early—working directly with your team and suppliers to keep the collection moving.
We review the customer, range, product direction or development process and set out clear priorities and next steps.
We lead a collection, category or development stage, with clear deliverables, timings and approvals.
We work with your team and suppliers across consecutive drops or seasons, from range planning to final approval.
Research, range architecture, design definition, construction and final product.

A collection’s identity should remain coherent in the way it is styled, photographed, presented and experienced. We extend its creative direction across campaign imagery, brand expression and physical environments—from showrooms and collection presentations to visual merchandising—so product, brand and expression speak the same language.
ALTISSIMO is built on hands-on experience across the full collection process—from concept, range planning and design through development, fittings, sourcing, supplier communication and final product.
Work across Italy, the United States and the Middle East has shaped a practical understanding of how creative and product decisions need to account for different customers, price points, teams, sourcing structures and business models. That perspective helps us define what belongs in a collection, how it should be developed and what is needed to deliver the final product.
Womenswear · Menswear · Loungewear · Swimwear · Knitwear · Lifestyle
Premium · Contemporary · Volume retail
Tell us about the project, the team and what you want the collection to achieve. We work on focused assignments and longer collaborations.
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